1. Country Analysis
(1) Cultural & Sociological Factor
The culture of India has been shaped not only by its long history, unique geography and diverse demography, but also by its ancient heritages, which were formed during the Indus Valley Civilization and evolved further during the Vedic age, rise and decline of Buddhism, the Golden age, invasions from Central Asia, European colonization and
rate the product on a rating scale of one to five stars. Moreover, users are allowed to comment on official reviews. To have more reliable comments, Amazon.com provided an optional badging system to reviewers to indicate that the reviewer was one of the top reviewers.
3. What ‘enabling capabilities’ of network computing did make online bookstores like Amazon.com possible? What ‘enabling
media through campaign, that make follow article.
Employment rate of Aged 60 or older 5.6% has increased.
Reporters who write about Low birthrate problem articles in Dong-A and JoongAng contribute to aging response policy and encourage childbirth policy PR. They are awarded as journalists by the government minister
It was Selected finalist at 2008 Asia Pacific PR Week Awards Public Campaign
What is PPL ?
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from adv
rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015 with the Compound Annual Growth Rate of 43%. Along with the advancement